Amazon's high-profile First Lady documentary, 'Melania', has had a less-than-stellar debut at the box office, both in the UK and Italy. While the movie received international attention and red-carpet treatment, it failed to resonate with audiences, at least in the early stages. The film, which cost $40 million to license and $35 million to market, brought in a mere $44,960 in the UK and €7,696 in Italy, ranking 29th and 38th respectively. These numbers are particularly disappointing given the high site count in the UK for a documentary and the relatively Trump-friendly government in Italy. But here's where it gets controversial... Critics have savaged 'Melania', and it seems to have turned off Trump's base. Amazon, however, is likely thinking about gains beyond the traditional box office. The company has spent millions on the international rollout and campaign, and while the U.S. launch brought in $7 million, it's not enough to make up for the underwhelming international performance. So, what's the verdict? Is 'Melania' a failure or a success? And this is the part most people miss... The movie's low box office numbers might be a result of its controversial nature and the lack of a clear target audience. It's a thought-provoking question that invites discussion. What do you think? Agree or disagree in the comments below.
